Everything you always did, but With Benefits. With Benefits is a premium online adult toy store that thrives in the eccentricity as well as the subtlety of its users. The brand approached us with a clear brief of not making it a cliched adult toys store – and that sure did wonders for us.
The name and logo of the brand itself came from normalising the use of adult toys in your daily lives. With Benefits is the go-to brand for the post-taboo consumer. Honestly, anything can be added as a prefix to With Benefits to spice that moment up, and that’s what we wanted to play around with in our communications.
Imagery that inspires curiosity. Visuals that pique your interest. Backed by copy laced with wit. With Benefits is a brand that swerves away from the obvious.