With Benefits

Everything you always did, but With Benefits. With Benefits is a premium online adult toy store that thrives in the eccentricity as well as the subtlety of its users. The brand approached us with a clear brief of not making it a cliched adult toys store – and that sure did wonders for us.

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The name and logo of the brand itself came from normalising the use of adult toys in your daily lives. With Benefits is the go-to brand for the post-taboo consumer. Honestly, anything can be added as a prefix to With Benefits to spice that moment up, and that’s what we wanted to play around with in our communications.

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Imagery that inspires curiosity. Visuals that pique your interest. Backed by copy laced with wit. With Benefits is a brand that swerves away from the obvious.

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