A vintage apparel exchange store with multiple locations across Brisbane, Sydney and Melbourne. SWOP’s ever-growing network aims to disrupt the wasteful practices of the current fashion industry at large by offering an alternative.
The overarching visual identity was a subtle sense of ferociousness. The sober tones and drops of vibrancy make for a palatable brand, that is bold in its reservation.
Our approach for designing their website, was to fulfill the functional purpose of brand storytelling + store appointment booking and address brand FAQs - and while at it, to use stunning and sophisticated visuals with crisp copy.