We deliver the sea at your doorstep. When your guests bring along a large appetite, it’s usually a good idea to call the Butler! Oyster Butler’s brief to us was to create a brand identity that had restraint but conveyed everything. As a brand, we became self aware – that we’re not here to make a dent in the universe. We’re here to feed you fresh oysters.
Oysters are best enjoyed when with loved ones. It’s a social meat. You oyster it out, when you’re hanging out. Our approach was to bring this out through the brand communication and website.
The way we went about designing the logo was by striking the right balance between the oyster, and the people being served. Along with darker tones to match the wit and suave of the Butler, and to bring out the local water freshness.