Plastic currency is so last century. Bit-e is a digital banking service tailored for the millennial gen. A platform to exchange and convert fiat and cryptocurrencies. The brief was to create a brand that speaks to the instant gratification generation, and to create a platform that simplifies the user’s experience.
Our approach towards building Bit-e was to respond to the client’s needs. The fintech market asked for a formal, white-collared approach while the brand’s modern outlook demanded a younger touch. We solved this with the use of copy and brand colours that are a mix of subtle tones, along with a splash of yellow.
Understandably, the backend behind any digital banking system is intricate. So, our job here was to design a frontend that simplified this entire system, and help the user navigate through their crypto banking experience like a breeze.